As a small HVAC business, how do you stand up against larger companies? It’s a question many small HVAC businesses find themselves asking.
The answer is, by using Google My Business and harnessing the power of location.
Google My Business is a FREE service that will enable you to advertise your HVAC services on Google Maps, Google’s Local Pack, and Local Finder.
But wait; it gets better.
Google My Business will also let you compete against larger companies through customer reviews, content, and faster communication with potential clients. Plus, you can harness the market for your city by using your physical address.
Here’s the gist…
Your HVAC marketing plan should include multiple strategies. Using Google My Business should be one of those strategies as it can give you a competitive edge.
Learn more about Top 5 HVAC Marketing Tips & Tricks!
Big multi-generation businesses and internet behemoths, including Yelp, HomeAdvisor, Thumbtack, and more, have large marketing budgets to implement multiple strategies. Many times, these large businesses will pump tons of money into running Google Ads in an attempt to squash the little guys.
I know what you’re thinking… Google Ads pop up at the top of search results, so anyone searching for HVAC services will click there first!
Actually, Google Ads only accounts for about 2% of new leads.
Want to learn more about the difference between Google Ads, Google My Business, and Organic SEO? Click Here
When it comes to HVAC services, customers are searching for a business nearby and tend to look at search results on Google Maps. You can use this to your advantage in going up against large HVAC businesses.
Google My Business can make your business an oasis in a desert full of search results. Make yourself stick out!
How do you make yourself stick out using Google My Business?
Creating an account is easy but that’s just a small part. To have a completive edge against the big guys you need to focus on optimization.
Get step-by-step instructions on creating and optimizing your Google My Business account!
As a small HVAC business, you can gain an upper hand by utilizing the different features available through Google My Business, such as online reviews.
A positive review for a small business can go a long way in making your business stand out from larger companies. Larger companies typically don’t do well with positive reviews because of the massive number of customers they interact with. It’s a shame because sometimes customers become just another invoice.
Small HVAC businesses can build long-lasting client relationships around their community. This is what customers want…they want to feel taken care of!
So, you can turn these relationships into positive online reviews.
Google My Business is the foundation your HVAC business needs to successfully go up against the larger companies.
At Proven Marketing Now, we can help determine the best marketing strategy to help your business grow. Contact us today to setup a SEO audit!