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The Secret Strategies Behind Optimizing Website Title Tags

What Are Title Tags and Why Should I Optimize Them Anyways?

There are many important parts of your overall HVAC SEO strategy. Some pieces may seem small and insignificant; however, they need to be incorporated into your full range of SEO tools in order to have an effective strategy. 

In this case, we are talking about title tags.

Adding title tags to each of your web pages can help boost your SEO, resulting in search engines like Google and Bing ranking your website higher.

There are a few rules to follow when creating a title tag.

Read on to learn more about title tags and how easy it is to update your tags in WordPress.

 

Are you starting a new HVAC business? Read about the best marketing strategies for the first 18 months.

 

Title tags are embedded within HTML, and they are used to display the title of the web pages in search engine results, web browsers, and social media.

Aside from content, your title tags are the most important piece of information. 

Why?

Often, title tags are the first thing people will notice when seeing your HVAC website within search results.

Take a look at the below example:

Someone searching for HVAC services might very well choose a website based on the title tag.

 

Read about the Top 5 HVAC Marketing Tips & Tricks!

How To Optimize Title Tags and What Should They Include

Writing the perfect title tag doesn’t have to be complicated. Just remember to follow a few simple guidelines.

First, keep your title tags to around 60 characters in length. Also, make sure to include geographical information in your tag (i.e your-city AC repair).

Your homepage title tag should sum up your services. You can include your company name and an HVAC keyword like Bob’s HVAC Repair – Houston. Keep it short and sweet in order to grab the attention of potential customers.

For your service pages, refrain from using heating and cooling in the same title tag. For best results, use separate pages with one title AC Repair Your-City and the other Heating Repair Your-City.

 

Read about the Top 5 Elements of Great HVAC Websites!

Unique Ways to Add and Optimize Title Tags on WordPress

 

Updating the title tag of your WordPress is super easy.

Ready?

Login to your WordPress website.

Click on Settings. Then select General. From there, you can update the Site Title.

One thing to note: WordPress doesn’t automatically allow users to update title tags for every individual page. You will need to either edit the HTML code or download a plugin, such as Yoast SEO plugin.

Learn more about On-Page SEO Basics today!

Creating effective title tags is an easy way to complete your SEO strategy.

At Proven Marketing Now, we can help determine the best marketing strategy to help your business grow to new heights. Contact us today to set up an SEO audit!