Imagine you’re searching for the love of your life.  Would you rather be placed in a room with 500 married women or a room with 10 single ladies? You’ll have much better luck choosing the second room even though there are fewer women.  What does this have to do with...

Imagine being a baseball player and thinking you have a great batting average. But…no one is keeping track. You think you’re batting three-hundred (.300), but in reality, you’re missing 75% of pitches. Simply put, the batting average is the conversion rate of the...

Think about football. Fundamentally, it’s the same sport it’s always been, but so much has changed over the last 50 years. For example, a football helmet was just a thin leather cap in the early day, while nowadays, helmets are made out of hard plastic. The game is...

The best athletes in the world all have one thing in common: they understand the fundamentals of the game. A star quarterback on a football team isn’t going to show off by doing trick plays all the time. That doesn’t work! Instead, he uses his training in the...

It’s late at night, you’re driving home, and there’s no one else on the road. You roll up to a red light and stop. Then you wait. And wait… and wait some more for the light to change. You look around and there are still no other cars in sight. You could pass through...

So, there’s this guy Danny who is always complaining about being single and how he can’t meet a girl. He spends almost 90% of his time hanging out on the couch playing video games. To Danny’s credit, he did create a profile on a popular online dating site. But…he...

With the heat beating down, summer is the best time of the year to build your client base. Why? The typical household or office air conditioning unit will be running 24/7 while temperatures outside are high. It’s a known fact that HVAC businesses receive tons of calls...

Are you an HVAC contractor with a service area spanning multiple cities? Do you wish you could advertise to all of the cities that you service? It's possible with location pages. Let’s look at the Fort Worth area as an example. The cities of Fort Worth and Dallas are...