What Successful BJJ and Fitness Gyms Have in Common

What Successful BJJ and Fitness Gyms Have in Common

  There is a common denominator shared by successful martial arts and fitness businesses... that is an unshakeable belief in themselves. I call this the winners vs losers mentality. Sadly, obstacles and adversity - over time - can shake the confidence of someone...

Why You Need To Measure and Test Everything

Why You Need To Measure and Test Everything

  If I hadn't produced these results myself, I probably wouldn't believe it. A 37% conversion rate is the holy grail in landing page effectiveness. How was I able to do it? By breaking all of the rules and putting things in the wrong places. What I mean by that...

Ad Copy for your Gym or Martial Arts School

Ad Copy for your Gym or Martial Arts School

Have you ever had the astounding experience of having someone read your mind? On a recent family vacation in California (I’m from the east coast) my wife and I decided to be adults and have salad for lunch. Before we left for the restaurant my brother-in-law asked...

Facebook headlines for your gym or martial arts school

Facebook headlines for your gym or martial arts school

One of the most important elements of your Facebook ad is the headline. A catchy headline can stop people in their tracks and - in a split second - grab their attention. In this article we’ll go over some of the most important things to remember in your Facebook ads...

5 Elements of a Successful Facebook Ad for Gyms

5 Elements of a Successful Facebook Ad for Gyms

“I’ve tried boosting a Facebook post and it didn’t help my business at all!” Sound familiar? I’ve spoken to hundreds of business owners and many have said this same thing. They have tried Facebook ads, or so they think, and their conclusion is that they do not work....

What’s The Best Way To Follow Up With Leads?

What’s The Best Way To Follow Up With Leads?

  A story about two Brazilian Jiu Jitsu schools I was working with School A - a Brazilian jiu jitsu school outside of NYC and the results of their Facebook campaign were fantastic! Every single day we’d get multiple leads - it seemed like my phone was constantly...

Are you spending too much on advertising?

Are you spending too much on advertising?

Are you spending too much - or too little? - on advertising? There's one easy way to figure that out. You simply need to calculate your lifetime customer value. What is your lifetime customer value (LTV)? Lifetime customer value (LTV) is the amount of revenue the...

What Offers Your Competition Are Using To Win New Customers

What Offers Your Competition Are Using To Win New Customers

  Advertising starts with "The Offer" - but which one should you make? If you're thinking about your Offer you're already light years ahead of the competition who make that first giant mistake of not having an offer. Biggest mistake - no Offer The quickest way to...