Backlinks are one of the critical components of any good SEO strategy. They’re essentially votes of confidence from other websites and help Google determine the quality and relevance of your site. However, not all backlinks are created equal. A link from a high-quality website is worth far more than a link from a low-quality site.
That’s why it’s essential to focus on getting backlinks from websites relevant to your niche and have a high Page Rank. If you’re unsure how to get started, check out this guide to get
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What is the Importance of Backlinks?
Backlinks are a crucial factor in determining the quality and relevance of your website. When assessing your site, Google looks at the websites that link to yours, so it’s essential to have links from high-quality websites relevant to your niche. If you have more backlinks from high-quality websites, the better your site will rank in search engine results pages (SERPs).
Note: One high-quality backlink is much more valuable than thousands of low-quality backlinks.
Also, Google Search Algorithm checks the quality and relevance of websites using three primary factors – Backlinks, Content, and its RankBrain algorithm. Therefore, backlinking can majorly impact a website’s ranking.
Make Your Backlinks More Valuable
These five significant factors can help you enhance the value of a backlink.
Links of a high-profile website
Backlinks from high-quality websites, viz, have credibility, are the most valuable as they will give search engines clearer signals than links from lesser-known websites.
You can check the authenticity of a website through online tools such as ahrefs.
The <dofollow> and <nofollow> status
When you add a link to your website, you can specify whether the link should be “do follow” or “no follow” using HTML code.
Dofollow: A <dofollow> link aids SEO by transferring the authority of the source site to the destination site, also called the “link juice.”
Nofollow: A <nofollow> advises search engines that the connecting page should not convey authority to the destination page.
Getting the dofollow backlinks will assist in the improvement of a website’s domain authority or rating, which will help in keyword ranking. However, nofollow links are of little to no use in terms of SEO.
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Inclusion of target keyword in anchor text
The visible characters and words that hyperlinks display when linking to another document or place on the web are referred to as anchor text. It usually displays as text in blue but can also be modified using HTML or CSS code. The more relevant and interesting it appears, the better chance you’ll rank higher in Google search results!
It also yields better results if your primary keyword is included in the anchor text. However, it helps to be cautious of Google Penguin.
What is Google Penguin?
Google Penguin is an algorithm created to penalize websites that engage in spammy SEO tactics, such as buying links or stuffing their website with keywords. If you’re caught engaging in any such tactics, you could see a significant drop in your ranking in SERPs.
Relatable backlinks according to the content
A backlink that takes you to a website with content related to yours can be more valuable than one in which the link is just stuffing. The Google algorithm pays attention to these carefully chosen links and rewards you accordingly with higher search engine rankings!
Backlinks from multiple websites
You might be wondering why getting tons of backlinks isn’t essential. The truth is, it’s a lot more quantitative than you think! Getting hundreds from one authentic website won’t make any difference in the long run. What makes the most impact are single links on other sites that bring your content to life.
At Proven Marketing Now, we can help determine the best marketing strategy to help your business grow. Contact us today to schedule an SEO audit!