Imagine you own a hot dog stand. Would you rather have 100 people who just ate a big meal come by your stand or 20 people who haven’t eaten all day? Even though the group of people who just ate is a larger number, you’ll most likely not make any sales. On the other...

Google Analytics is such a powerful tool for your HVAC website. It can provide amazing insights about visitors to your website. Plus, it’s FREE. Don’t have a Google Analytics account? Check Out This Easy Step-By-Step Guide For one, Google Analytics will tell you how...

So, you have your Google Analytics account all set up and ready to go… Now what? Start setting up goal tracking! Goal tracking can be used in many ways to measure the performance of your website. Two of the most essential goal trackers every HVAC business should set...

Every HVAC business should be implementing Google Analytics on their website. Why? Well, for one thing, it’s totally FREE. But more than that, Google Analytics will track how well your website is at bringing your HVAC business more new customers. It can provide...

Imagine you’re searching for the love of your life.  Would you rather be placed in a room with 500 married women or a room with 10 single ladies? You’ll have much better luck choosing the second room even though there are fewer women.  What does this have to do with...

Imagine being a baseball player and thinking you have a great batting average. But…no one is keeping track. You think you’re batting three-hundred (.300), but in reality, you’re missing 75% of pitches. Simply put, the batting average is the conversion rate of the...

Think about football. Fundamentally, it’s the same sport it’s always been, but so much has changed over the last 50 years. For example, a football helmet was just a thin leather cap in the early day, while nowadays, helmets are made out of hard plastic. The game is...

The best athletes in the world all have one thing in common: they understand the fundamentals of the game. A star quarterback on a football team isn’t going to show off by doing trick plays all the time. That doesn’t work! Instead, he uses his training in the...

It’s late at night, you’re driving home, and there’s no one else on the road. You roll up to a red light and stop. Then you wait. And wait… and wait some more for the light to change. You look around and there are still no other cars in sight. You could pass through...

So, there’s this guy Danny who is always complaining about being single and how he can’t meet a girl. He spends almost 90% of his time hanging out on the couch playing video games. To Danny’s credit, he did create a profile on a popular online dating site. But…he...