---
title: "HVAC SEO Tips: Optimizing H-Tags To Improve Your Rankings - Proven Marketing Now"
description: "HVAC SEO Tips: Optimizing H-Tags To Improve Your Rankings The content on your HVAC website will help inform, entertain, and generate new customers. Today w"
---

[Blog posts](https://pmnow.biz/blog)

# [HVAC SEO Tips: Optimizing H-Tags To Improve Your Rankings - Proven Marketing Now](https://pmnow.biz/blog/hvac-seo-tips-optimizing-h-tags-to-improve-your-rankings)

 Written by [Andre Abdella](https://pmnow.biz/blog/author/andre-abdella) | Jan 4, 2021 6:00:00 AM

# HVAC SEO Tips: Optimizing H-Tags To Improve Your Rankings

The content on your HVAC website will help inform, entertain, and generate new customers.

Today we are talking about H-tags and how you should use them in all of your website copy, including landing pages, blog posts, and more.

Why?

H-tags are an important part of any basic SEO strategy because search engines like Google and Bing pull H-tags from websites to prioritize search result pages.

Let’s do an experiment. 

If you have a blog without H-tags on your HVAC website, go and check your organic traffic.

Now change the headings using H-tags on your most recent post and check the organic traffic in a few days.

I’ll bet the traffic has gone up.

Sounds crazy, I know! But this simple part of the SEO strategy can make a huge difference in your organic traffic.

Still unsure about H-tags? Don’t know how to update your H-tags in WordPress? Keep reading!

***Read about the***[***Top 5 HVAC Marketing Tips & Tricks***](https://pmnow.biz/top-5-hvac-marketing-tips-tricks/)***!***

## What Are H-Tags?

H-tags are a type of heading text that can be placed within your website copy to help search engines rank your page. 

Look above… “What Are H-Tags?” is an example of an H-tag.

There are different levels of H-tags, including H1, H2, H3, and H4.

- H1 tags are used for titles and are the largest-sized font
- H2 tags are used for subheadings and are slightly smaller than H1
- H3 tags are commonly used as a subsection for H2
- H4 tags are mainly used for list and bullet points

**Are you starting a new HVAC business? Read about the**[**best marketing strategies for the first 18 months**](https://pmnow.biz/starting-out-marketing-strategy-first-18-months/)**.**

## Should I Use HVAC Keywords In My H-Tags?

Yes!

Since search engines like Google and Bing pull directly from your H-tags, it’s so important to use high-ranking HVAC keywords.

Your HVAC keywords should include your service and geographic information. Use keywords such as *furnace repair your-city* and *your-city furnace repair*. 

It’s also best to use high ranking words in your H1 tag. So, make it a best practice to always include an HVAC keyword in the title.

**Read about the** [**Top 5 Elements of Great HVAC Websites**](https://pmnow.biz/top-5-elements-of-great-hvac-websites/)**!**

## How To Update H-Tags In WordPress?

Now that you’re convinced H-tags are important, it’s time to make some changes to your WordPress HVAC website.

Whether you’re updating H-tags or starting fresh, the process is the same and super easy:

1. Log in to your WordPress website
2. Go to *pages* or *posts*
3. Highlight text you would like to change
4. Click on the *paragraph* menu and select your H-Tag

That’s it!

**Learn more about** [**On-Page SEO Basics**](https://pmnow.biz/on-page-seo-basics/) **today!**

By utilizing H-tags more, you will notice an increase in organic website traffic.

**At Proven Marketing Now, we can help determine the best marketing strategy to help your business grow. Contact us today to set up an SEO audit!**

[View full post](https://pmnow.biz/blog/hvac-seo-tips-optimizing-h-tags-to-improve-your-rankings)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Andre Abdella"
  },
  "dateModified" : "2025-05-23T16:24:12.165Z",
  "datePublished" : "2021-01-04T06:00:00Z",
  "headline" : "HVAC SEO Tips: Optimizing H-Tags To Improve Your Rankings",
  "image" : {
    "@type" : "ImageObject",
    "height" : 683,
    "url" : "https://win.pmnow.biz/hubfs/Imported_Blog_Media/image5-1024x683.jpg",
    "width" : 1024
  },
  "mainEntityOfPage" : "https://pmnow.biz/blog/hvac-seo-tips-optimizing-h-tags-to-improve-your-rankings",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "Blog"
  }
}
```