---
title: Building Your All-Star HVAC Sales Team with Ryan Groth - Proven Marketing Now
description: Building Your All-Star HVAC Sales Team with Ryan Groth The biggest problem in HVAC… How do I recruit and retain the best techs? ​​​You’ve probably come acr
---

[Blog posts](https://pmnow.biz/blog)

# [Building Your All-Star HVAC Sales Team with Ryan Groth - Proven Marketing Now](https://pmnow.biz/blog/building-your-all-star-hvac-sales-team-with-ryan-groth)

 Written by [Michael](https://pmnow.biz/blog/author/michael) | Jun 24, 2020 7:30:00 AM

# Building Your All-Star HVAC Sales Team with Ryan Groth

The biggest problem in HVAC…

**How do I recruit and retain the best techs?**

​​​You’ve probably come across a few tips to solve that problem…

But what if the most effective solution wasn’t in the HVAC niche?

**What if the most effective solution came from professional baseball?**

We interviewed Ryan Groth from [Sales Transformation Group](https://www.salestransformationgroup.com/) and he is using a unique methodology to find all-star techs and keep them motivated and loyal.

The crazy part is…

He learned this methodology (in part) from his experience as a major league baseball player!

Click above to watch this interview now – and learn how the tried and true ​​​​​​​​​​​​methods used in the majors can help you in your local market!

In this interview we highlight:

- how to recruit A-players even if you’re a mom and pop shop
- what personality profiles to look for in your techs
- how to incentivize your team to make sure you remain profitable​​

Enjoy!

-Michael Tesalona

Co-founder, PMNow​​​​​​​​

[View full post](https://pmnow.biz/blog/building-your-all-star-hvac-sales-team-with-ryan-groth)

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